The Voice Of A Generation

Leitrim sell naming rights to Páirc Seán Mac Diarmada


Leitrim GAA has sold the naming rights to their county ground to consumer finance business Avantcard.

Leitrim’s Páirc Sean Mac Diarmada will now be called the Avantcard Pairc Sean Mac Diarmada from January 1st, 2019 after Avantcard confirmed in a press release that they have signed a three-year deal that will run for the duration of the  2019 – 2021 seasons.

“We are delighted to have a Leitrim based company showing the confidence in Leitrim GAA to come on board to partner with us for the coming seasons. This new sponsorship will be a boost to Leitrim GAA as we ramp up our preparations for the season ahead,” said Leitrim county board chairman Terence Boyle.

Leitrim GAA is just the latest county to sell the naming rights of their home ground in an attempt to increase commercial revenue. Carlow, Cavan, Westmeath, and Wexford have also sold the naming rights to their county grounds.

Avantcards CEO, Chris Paul said that the company was delighted to be partnering with Leitrim GAA and says it shows the company’s strong support for local communities.

We are excited to publicly show our support to both Leitrim GAA and the local community. We feel this is a natural fit given our base as a local employer.

“One of the core principles within Avantcard is ensuring we support local communities and its citizens; we fundraise for local charities such as North West Hospice and we are thrilled to now be in a position where we can support the GAA in Leitrim over the next three seasons,” said Paul.

An official launch is expected to take place in the coming weeks.


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